Monday 12 September 2011
Ed Sheeran - The A Team
Directed and shot by Ruskin Kyle
I chose this video as it is fairly recent and highlights current topics. The lyrics of the song are mirrored in the plot of the video- following a young girl and her struggles with drug addiction and prostitution. The fact that the video was shot in black and white shows how the story is one that has been seen over many years, whilst also suggested that the girl in the video only sees in black and white. Some of the images seen in this video may be seen as shocking and disturbing to some viewers, however the fact that these images have been allowed shows how music videos are becoming more risque and are not worried of offending certain viewers. I find this video quite harrowing as these images are ones seen all around the world on a daily basis, however one problem I have is the slight inaccuracy of one image. The young girl, who we know if is a drug addict, is seen to be selling The Big Issue magazine- a company in which is known not to employ drug users.
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