Audience Profile:

As a group we came up with a stereotype of the typical viewer of our music video. The viewer is 17 years old and attends college. He mainly likes to watch music channels on television including the following: Kerrang, MTV Rocks, NME TV and Q. As well as this he watches 'Never Mind the Buzzcocks' and 'Top of the Pops'.
Typically he reads magazines that also focus on the music industry and in particular the Rock and Punk/Rock genre, these include the following: NME, Kerrang, Q and Mojo.
Our stereotypical viewer would shop within High Street shops including 'Topman' and 'Urban Outfitters' as well as vintage shops such as 'Rokit'.
The reason why this young boy would watch our video is due to the fact that Punk/Rock is his favourite genre of music and our music video includes the genre characteristics of Punk/Rock.