We had to make sure that certain events that we want to happen within our video happen when it matches the lyrics, we want to do this so that the visuals of our video match the lyrics of 'London Calling'. To add to this, if we make sure we do this, the plot of our video will make more sense.
An example of this is when within the lyrics it says, 'Give us a smile', at this point we are going to have a character holding up a cardboard cut out of a smiley face- the lyrics and visuals will therefore match.
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