This CD advert for Rihanna's album 'Loud' focuses primarily on the artist herself, this is stereotypical of this genre as adverts for pop and r&b CD's tend to focus predominantly on the star and the glamour and sex appeal of the artist. The majority of the cover is of the star; this has been done purposely to please her fans. The cover carries the conventions of the Male Gaze, as it shows Rihanna with hardly any clothes on posing in front of the camera, this is again purposely trying to please her male fans. The cover is all red, this is resembling femininity, passion and the girly theme of the album. The red, girly theme fits well with the target audience of Rihanna's fans- young, teenage girls and also matches the genre of the album- Pop and R&B. The advert contains bold lettering, this is both eye catching and grabs attention, the date the album comes out is the main focus, this has obviously been done on purpose by the record company in order to successfully promote the CD. To add to this, the use of the sentence, 'highly anticipated album', this is used yet again to promote the album and persuade fans to buy it. The 'R' logo used on the top left hand corner is used as it stands out and is recgonised by her fans everywhere. Overall, the advert is rather simple, this makes the album more exciting and enticing for Rihanna's fans as it is mysterious as to what is going to be on the album.
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