This CD advert is for The Maccabees album 'Wall of Arm's. This advert was featured on the back cover of NME magazine and therefore is suitable to the genre of music that The Maccabees make. Instead of having a photograph of the band as you would expect, the image of the band is infact made from plastic models. This is unusual and therefore effective as it stands out to it's audience. As well as this, the bright colours which feature on the clothes of the band members too stand out, again, drawing attention to the advertisement. Despite this colour, the remaining area on the advert is black and white, the background being white and the writing being black. this has been done as it is basic in comparison to the image featured on the advert and further attracts the audience because of its differences.
The lettering and font of the writing stands out as it is in bold, black, block capital letters. Also, the size of the writing has been selected depending on the importance of that bit of information. For example, the band name and album title are in the biggest font and the font size gradually decreases as it continues down the page, eventually ending with the bands website address.
The advert also advertises the songs that people viewing this advert are most likely to know or have heard and therefore will further entice them into buying this album. This is purposely chosen to be done by the record label in order to promote the album as much as possible in the most condensed way as possible.
Tour dates are another feature on the advert and this is vitally important for the success of the tour. The advert has been placed in an extremely popular weekly music magazine which music fans will buy. Many bands would opt to have a seperate tour advertisement and seperate album advertisement, however, by condensing the two, more people are likely to see it and view both aspects of the advert, promoting both the tour and album in equal ways. It also gives information as of where and when to purchase tickets which again is an important feature if the tour is to sell well.
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