The White Stripes - CD Advert Analysis

This advert was featured in NME magazine in March 2010. It is immediately eye catching to the audience due to its use of the colour red. Any fan of The White Stripes will understand why the colours featured on the advert have been used. The colours red, white and black are iconic colours used by this band and feature on every album and advert that they produce.

As well as this, the two people on the advert are the two band members, Jack White and Meg. There is a strong, complicated history between the two band members with different stories being made about the relationship between the two and therefore it is important for them to feature on the advert to add to the mysterious story between the two. Also, the way that they are walking away from the camera across a crooked bridge into the night adds to the mysterious story between the two.

The block white and black writing is basic and in a basic font which is important and effective as it stands out from the quite busy with colour background.
As with many other adverts for bands and CD's, there is a main picture as the main feature of the page and then underneath it comes the writing in order of importance. Firstly, the bands name, secondly comes the album title name and then underneath that follows any other crucial details about the band/advert such as the release date, quotes that have been praising the CD as well as the record label name and production company name. This is done as extra advertisement for the record label, by naming it on the advert, it further promotes them as fans of The White Stripes may then look into the label and find other similar bands that may be of interest to them.

The advert also displays all of the nominations that the album is up for, again very important to the promotion of the album as it shows how popular it is. As well as this, out of the 11 nominations that the album is up for, some are international nominations which again shows its popularity on a world wide scale, encouraging the audience to purchase the album.